11 Type of digital marketing – digital marketing in 8700+ words

Digital Marketing Isn’t Optional Anymore — It’s the Oxygen of Modern Business

Imagine launching a great product, investing in top-quality design, and even printing the fanciest brochures — only to hear crickets. No one sees it, no one buys it. Why? Because your ideal customers are online… and you aren’t.

Hi, I’m Sukhpreet Deol, founder of bedeol, and I’ve spent years helping businesses — from solopreneurs and startups to global brands — grow with digital marketing strategies that work. But here’s the kicker:

Most businesses are either doing the wrong type of digital marketing or trying to do everything without direction.

That’s like going to a gym and using every machine on Day 1 — including the ones for muscles you don’t have yet 😄

So I created this guide to break down the types of digital marketing, what each one actually means, how to use them, and how to choose what’s right for your goals.

 

What is Digital Marketing?

Digital marketing is any kind of marketing or promotion that uses the internet or electronic devices such as: computer, laptop, tablet or phone etc to get people to buy a product, service, or brand.

That includes:

• Google searches
• Facebook ads
• Email newsletters
• Instagram Reels
• Even that weird YouTube pre-roll ad you keep skipping

It’s not about shouting louder — it’s about showing up at the right time, in the right place, with the right message.

📉 Traditional Marketing vs. Digital Marketing

Aspect	Traditional Marketing	Digital Marketing
Cost	High (TV, Print, Radio)	Flexible (options to pay as you go)
Measurability	Limited	Very easy to measure (analytics, reports)
Targeting	Broad (everyone sees the same)	Laser-focused (age, location, interest)
Speed of Execution	Slow	Instant (launch in minutes)
Feedback Loop	Delayed	At the moment (likes, comments, shares)

 

Personal Story:

I once ran a print campaign for a local salon years ago (pre-bedeol days) — spent ₹20,000. Got 3 clients. Later, I ran an Instagram geo-targeted ad with ₹3,000 — got 26 clients in 4 days. That’s when I said, “Okay, this digital stuff is for real.”

 

🌐 Why Digital Marketing Matters More Than Ever

 

🌎 Because Your Audience is Already Online

• There are over 5.3 billion internet users globally.
• People spend 2–4 hours daily on social media.
• 90% of buyers Google a product before making a purchase.

So whether you sell books, bookkeeping, or bubble tea — your people are scrolling, searching, and watching. If you’re not showing up, someone else is — and they’re getting your business.

💸 Because It’s More Cost-Effective

With traditional marketing, you pay upfront — hoping for returns.

With digital marketing:

• You control your budget (even $5 can get you reach)
• You pause campaigns anytime
• You get analytics to measure every penny spent

At bedeol, I’ve helped small business owners grow their monthly leads 5x with ad budgets less than ₹10,000 ($120). It’s not magic — it’s strategy.

🚀 Because It’s Scalable and Flexible

Want to launch a campaign just in one city?
Need to retarget only people who visited your site in the past 7 days?
Want to A/B test 3 versions of the same ad?

You can do all of that with digital tools — without needing a 10-member marketing team.

🔁 Because It’s Measurable

One of my favorite parts of digital marketing is that you can track everything:

• How many people saw your ad
• How many clicked
• How many bought
• What they clicked, when they clicked, and even what device they used

No more guesswork. Just results.

💬 Because It Builds Real Relationships

Good digital marketing doesn’t just sell — it builds trust.

I’ve seen it firsthand — one of our clients saw a 70% repeat customer rate just because their emails, stories, and content felt human, not salesy.

 

1. Search Engine Optimization (SEO) — The best long-term investment for your brand

Digital marketing, SEO, and organic traffic are the main keywords.

🧠 What is SEO?

Search engine optimization (SEO) is the process of making your website and its content better so that it shows up in search results without ads on Google, Bing, or DuckDuckGo (yes, people use that too).

In simpler terms:

SEO is how you get found on Google without paying Google.

It’s like building a shop on the busiest street in town… but digitally.

🔑 How Does SEO Actually Work?

Google uses bots (called crawlers) to visit and “read” your website. Based on what you write, how helpful it is, how fast it loads, and how many people trust you (through links), it ranks you on a page. The better your SEO, the higher you go on the search engine.

Think of it like this: SEO is trying to win the “Most Helpful Student” award from Google. But you don’t raise your hand — your content does 😄

🎯 Why SEO is Important in Digital Marketing

• 📈 It drives long-term, consistent traffic
  Unlike paid ads, SEO keeps bringing you visitors — even while you sleep.
• 💸 It’s cost-effective
  You pay once (or invest time), and it keeps giving returns.
• 🧠 It builds trust
  People trust organic results more than ads.
• 🔄 It supports all other digital channels
  Email, social, content — all do better when you rank well.

✅ Example from My Client (Real Story)

I worked with an Ayurvedic skincare brand. They had good products but poor visibility. After doing basic SEO (title tags, blog posts, loading speed), we moved their top product page from Page 4 to Page 1 in 3 months for the keyword “natural face serum for oily skin.”

Results?

• Traffic: +220%
• Leads: +3x
• Ads budget: Cut by 40% because organic traffic took over

Lesson: SEO isn’t fast. But it’s the gift that keeps on giving.

🛠️ Basic Elements of SEO

Let’s break SEO down into three types:

Type of SEO	What It Means	Example
On-Page SEO	What’s on your page	Titles, keywords, meta tags, content
Off-Page SEO	What others say about your page	Backlinks, social sharing
Technical SEO	How search engines access your site	Site speed, mobile-friendliness

 

How to Do Basic SEO: A Beginner’s Step-by-Step

Step 1: Keyword Research or finding

Use tools like:

• Ubersuggest
• Google Keyword Planner
• AnswerThePublic

Pick keywords that:

• People actually search
• Are not super competitive
• Match your audience

👉 Example: Instead of “Best phone” try “Best gaming phone under $300”

Step 2: Optimize Your web Page

• Add keyword in title
• Use it in URL
• Sprinkle in headings (H1, H2) and naturally in content
• Add alt text to images
• Include internal links to other pages

👉 Example: If you’re writing about SEO for restaurants, link to your other blog on Local SEO Tips for Small Businesses.

Step 3: Make Your Website Google-Friendly

• Mobile responsive
• Loads under 3 seconds
• No broken links
• Secure (use HTTPS)

Step 4: Write Content That Deserves to Rank

Google wants content that:

• Solves problems
• Answers questions
• Engages readers

So don’t just stuff keywords. Give real value or motive (like what I’m doing here 😄).

Step 5: Build Backlinks

These are links from other websites to your website or brand — Google sees them as “votes.”

Tips to get backlinks:

• Guest posting
• Collaborations
• Creating unique research, tools, or infographics

🧰 Top Tools I Use for SEO

Tool	Purpose
Ubersuggest	Keyword research
Google Search Console	Monitor ranking, fix issues
SEMrush or Ahrefs	Advanced audits & backlink tracking
Screaming Frog	Technical SEO Bot or crawler
Yoast SEO or all in one SEO (WordPress)	On-page optimization assistant

 

😅 Common Mistakes I See Newbies Make

• ❌ Stuffing the keyword everywhere like it’s masala in biryani
• ❌ Ignoring mobile-friendliness
• ❌ No internal linking
• ❌ Writing for Google, not for humans
• ❌ Expecting results in 1 week

Pro Tip: SEO is not a sprint. It’s like building a good reputation — slow, steady, and totally worth it.

🎯 When Should You Invest in SEO?

• You want long-term, free traffic
• You have time to build a brand, not rush sales
• You’re creating content regularly (blog, guides, etc.)
• You want to reduce ad dependency

🤓 My Honest Advice as a Brand Strategist

If I had to start a business with just one skill — I’d choose SEO.

It teaches you customer psychology, competition analysis, and long-term thinking.
It also gives you freedom — you’re not at the mercy of rising ad costs.

That’s why at bedeol, we always include SEO basics even in our smallest brand strategy packages.

 

2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

— The “Fast Lane” of Digital Marketing
Main keyword focus: Digital Marketing, Paid Ads, Google Ads

🧠 What is SEM/PPC?

Search Engine Marketing (SEM) — often used interchangeably with PPC (Pay-Per-Click) — is when you pay to show your ads at the top of search engine results.

You bid on keywords, create ads, and show up instantly on Google (or Bing).
Every time someone clicks, you pay — hence “Pay-Per-Click.”

It’s like jumping the queue — but you’ve got to pay for every step 😄

⚙️ How Does It Work?

Let’s break it down:

1. You pick a keyword, like “best digital camera 2025.”
2. You set a budget (say, ₹5,000 or $100)
3. You write a short ad copy
4. When people search that keyword, Google might show your ppc ad on top
5. You pay only when someone clicks

🎯 If SEO is organic farming… PPC is buying fresh fruit from the store — fast, convenient, but not cheap.

🎯 Why SEM/PPC Is So Powerful in Digital Marketing

• 🕐 Instant Visibility
  Show up on Page 1 of Google today
• 📊 Highly Measurable
  Track every click, cost, and conversion
• 🧪 Great for Testing Offers
  Run fast experiments to see what audiences love
• 🧭 Full Targeting Control
  Choose exact location, age, device, even time of day

🔎 Example from My Campaigns (Real Story)

I worked with a homeopathy clinic wanting quick bookings in 3 cities. We ran a Google Ads campaign targeting “Homeopathy for hair fall” + city names.

Budget: ₹7,500
Duration: 10 days
Results:

• 2,300 impressions
• 165 clicks
• 51 qualified leads
• ₹147 per lead
• Bookings filled for the month

The best part? The client said: “This brought more clients than my newspaper ad that cost 3x more.” 🧠

🛠️ What Platforms Are Used for SEM/PPC?

Platform	Best For
Google Ads	Search ads, YouTube ads, Display ads
Bing Ads	Older and desktop-heavy audience
YouTube Ads	Brand awareness, remarketing
Google Display Network	Banners across blogs & websites

 

📋 Types of Google Ads You Can Run

Type	Use Case Example
Search Ads	When someone types “Digital marketing agency”
Display Ads	Showing banner ads on sites (like Times of India)
YouTube Ads	In-stream video ads before videos
Shopping Ads	E-commerce listings directly in Google
Remarketing Ads	Ads shown to people who already visited your site

 

Beginner’s Level Step-by-Step: How to Run a Basic Google Ad

Step 1: Create or Make a Google Ads Account

Go to ads.google.com

Step 2: Choose Your Main Goal

Options: Website visits, calls, app installs, etc.

Step 3: Pick Your Audience

• Location
• Language
• Devices
• Days/times

Step 4: Choose Keywords

Use Google’s Keyword Planner or Ubersuggest
👉 Tip: Start with 5–10 high-intent keywords

Step 5: Write Great Ad Copy

Include:

• Main keyword
• A strong CTA (e.g., “Book Now,” “Free Trial”)
• Value proposition (“24hr Delivery,” “Top Rated”)

Step 6: Set Your Budget

Start small — even ₹200/day can give good data

Step 7: Launch or Publish& Monitor

Track:

• CTR (Click-through rate)
• CPC (Cost per click)
• Conversions (leads, sales)

🧰 Best Tools for Managing PPC Like a Pro

Tool	What It Does
Google Ads Editor	Offline ad management
SEMrush	Competitor ad tracking
SpyFu	See keywords your competitors bid on
Google Analytics	Track conversions post-click
Optmyzr	Automate and optimize campaigns

 

😅 Common Mistakes (Please Avoid These)

• ❌ Broad keywords like “marketing” (too generic = waste)
• ❌ No landing page — just sending users to your homepage
• ❌ Not tracking conversions
• ❌ Spending money without testing first
• ❌ Forgetting negative keywords (e.g., “free,” “cheap”)

I once saw a salon bidding on “home remedies for dry hair.” Guess how many people booked a haircut? Zero. Because they were looking for DIY, not services 🤦‍♂️

🚀 When Should You Use PPC/SEM in Your Strategy?

✅ You want fast results
✅ You’re testing a new product/offer
✅ You have a decent landing page
✅ Your SEO is still cooking (because SEO takes a little long time)
✅ You have a time-sensitive promo (sale, event)

💬 My Honest Take as a Brand Strategist

PPC can grow your business fast. But it can also burn your money just as fast if you don’t know what you’re doing.

That’s why at bedeol, I always suggest:

• Start small
• Track religiously
• Don’t outsource blindly — understand the basics yourself first

Ads don’t work unless your landing page works.

 

📱 3. Social Media Marketing (SMM)

— Where your brand finds its voice, style, and ability to go viral

Digital marketing, social media strategy, and Instagram marketing are the main keywords.

🧠 What is Social Media Marketing?

Using social media sites like Instagram, Facebook, LinkedIn, X (formerly Twitter), Pinterest, TikTok, and others to promote your business, connect with your audience, get people to visit your website, and, in the end, get leads or sales is called social media marketing (SMM).

In short: You go where your audience scrolls… and make them stop scrolling 😄

📊 Why Social Media is Crucial in Digital Marketing

• 👀 Visibility: More than 5 billion people around the world use social media.
• 🧠 Branding: You become a person, not just a product, which makes your business more human.
• 💬 Two-Way Conversations: You don’t just talk to your audience; they talk back.
• 💸 Sales & Leads: You can now shop inside apps like Instagram and Facebook.
• 📈 Analytics: Keep track of conversions, saves, shares, and reach.

💡 Organic vs Paid Social Media

Type	Description	Example
Organic	Free posts, stories, reels	Tips, behind-the-scenes, memes
Paid	Ads and sponsored content	Ads on Instagram and boosted posts

 

🔑 My Advice: Use organic to build trust, paid to amplify.

🔥 Platforms & What They’re Best At

Platform	What Works Best	My Take
Instagram	Reels, stories, carousels	Best for visual brands
Facebook	Local business promotions, groups	Still powerful for 30+ age group
LinkedIn	B2B, personal branding	Best for professionals
X (Twitter)	Quick updates, threads, tech/business	Great for thought leadership
Pinterest	DIY, design, recipes, shopping	Underrated traffic goldmine
TikTok	Short-form, viral-friendly conten	Gen Z magic — if done right

 

🎯 Real Example from My Campaigns

For a digital artist client, we ran an Instagram content strategy using:

• Weekly reels
• Educational carousels
• Trending audio (without dancing!)
• Personal storytelling

Results in 45 Days:

• +3,200 followers
• +870% reach
• 14 commission leads
  All organically. Zero rupees spent.

Moral: Consistency > Virality

🧩 Content Buckets: What to Post

Don’t just post randomly. Rotate between these:

Bucket	Purpose	Examples
Educate	Teach something	“3 mistakes in digital marketing”
Entertain	Be relatable/funny/meme-y	“Client: ‘Can you make it pop?’” 😄
Engage	Involve audience	Polls, quizzes, “This or That” posts
Inspire	Motivate or share progress	“My journey from 0 clients to 50”
Promote	Sell (but not too often!)	New product, offer, link in bio

 

🛠️ Step-by-Step: Social Media Marketing for Beginners

1: Choose 1–2 Platforms Only

Don’t try to be everywhere. Be amazing somewhere.

2: Create a Weekly Content Plan

Use a Google Sheet or tool like Notion to plan:

• 3 reels
• 2 carousels
• 1 live or story poll

3: Use Tools Like

• Canva (design)
• CapCut (video editing)
• Later or Buffer (scheduling)
• ChatGPT (yes, me — for captions 😉)

4: Engage Actively

• Reply to comments
• Like others’ content
• Use relevant hashtags (but not 30 of them blindly)

Step 5: Track Performance Weekly

• What got saves?
• What got DMs?
• What flopped? (Learn from it)

🧰 Best Tools for Social Media Marketers

Tool	Use Case
Canva	Design beautiful posts
InShot/CapCut	Video editing for reels
Metricool	Analytics + scheduling
Mojo	Animated stories & reels
Notion	Content planning

 

😅 Common Mistakes to Avoid

• ❌ Buying followers (biggest trap — ruins engagement)
• ❌ Posting without a strategy
• ❌ Not replying to comments/DMs
• ❌ Over-posting promotions
• ❌ Using trending audio without context

I once saw a lawyer page use a romantic Bollywood song for a reel about legal advice. Um… confusing, to say the least 😂

🎙️ Pro Tips from Bedeol

• Batch-create your content. Set aside 1 day/week. It saves stress.
• Use trends smartly — align with your niche.
• You don’t need to show your face to grow.
• Educate first, sell later. Build trust.

At bedeol, we’ve helped even camera-shy creators build solid communities with faceless, value-driven reels.

🤔 When Is Social Media Right for You?

✅ You want to build a community
✅ Your business has a visual product or service
✅ You’re ready to be consistent (minimum 3x per week)
✅ You want to build trust before asking for the sale

🧪 Quick Recap: SMM in Action

Task	What to Do
Platform Selection	Pick 1–2 that fit your audience
Content Creation	Batch design with Canva + CapCut
Strategy	Educate, entertain, engage, inspire, sell
Posting Frequency	3–5x per week
Growth Techniques	Reels + hashtags + collaborations
Ads (optional)	Boost high-performing posts

 

💬 My Honest Advice as a Brand Strategist

“Going viral” isn’t what social media is about.

It’s about being there all the time, being honest, and building a brand that people will remember. Don’t be scared to have fun with it. People connect with your personality, not with how perfect you are.

 

✍️ 4. Content Marketing

— Educate, Attract, and Sell Without “Selling”
Main keyword focus: Digital Marketing, Content Strategy, Blog Marketing

🧠 What is Content Marketing?

Content Marketing is the practice of creating and sharing useful, valuable, and relevant content to attract and engage a clearly defined audience — and ultimately drive profitable action.

In human terms:

You give value first — through blogs, videos, guides, or reels — and when the audience trusts you, they buy from you.

It’s like giving free samples in a mall — except your “samples” are knowledge.

💡 Why Content Marketing is a Must-Have

• 🧠 Builds Authority
  People listen to experts. Content lets you show your expertise.
• 💬 Builds Trust
  Consistently valuable content = “This brand actually cares.”
• 💰 Drives Sales Without Feeling Pushy
  You educate → they buy naturally
• 🔁 Supports SEO, Email, and Social Media
  Content is the fuel that powers other digital marketing strategies

📚 Real Example from My Projects

For a personal finance coach, we created blog content like:

• “5 Money Mistakes to Avoid in Your 20s”
• “How to Build an Emergency Fund in India”
• “Best SIP Plans for Beginners (2025 Guide)”

All optimized for SEO and shared via email & reels.

Results:

• Blog traffic: +250% in 2 months
• 1,200+ new email subscribers
• Course sales: Doubled within 3 months

And yes — she did it without writing a single blog herself. We built the entire content funnel for her at bedeol.

📦 What Types of Content Can You Create?

Format	Best For	Tool Suggestions
Blog Posts	SEO, long-form info	WordPress, Medium
Video Content	High engagement	YouTube, Instagram Reels, CapCut
Infographics	Data & visuals	Canva, Piktochart
Podcasts	Thought leadership, niche audience	Spotify, Anchor
Lead Magnets	Email collection	Ebooks, checklists, guides
Webinars	High-ticket sales, education	Zoom, Riverside, Demio
Case Studies	Social proof, authority	PDF or blog format
Carousels	Instagram, LinkedIn education	Canva, Figma

 

📋 Beginner Content Plan Framework

Let’s say you’re a fitness coach. Here’s how you might start:

Day	Format	Topic
Monday	Reel	“3 Dumbbell Mistakes Beginners Make”
Tuesday	Carousel	“How to Eat Protein on a Budget”
Wednesday	Blog	“Best Indian Vegetarian Protein Sources”
Friday	Lead Magnet	“Free 7-Day Meal Plan PDF”
Sunday	Story Poll	“What’s harder — diet or workout?” 😅

 

🧩 Step-by-Step Guide: Start Content Marketing Today

Step 1: Know Your Target Audience

Before you write a word, ask:

• Who am I speaking to?
• What do they want?
• What do they struggle with?

🎯 Example: A student preparing for govt exams wants concise, actionable tips — not 3,000-word essays.

Step 2: Create a Content Calendar

Use:

• Notion
• Google Sheets
• Trello

Plan weekly/monthly content buckets:

• 🔵 Awareness (educational tips)
• 🟢 Consideration (case studies, comparisons)
• 🟡 Decision (testimonials, CTAs)

Step 3: Write or Record Your Content

Tips:

• Hook in the first 3 seconds
• Use simple, clear language
• Add value — even in memes 😄

Fun fact: A funny Instagram carousel on “SEO vs CEO” brought us 12 inbound DMs at bedeol!

Step 4: Distribute Everywhere

Don’t just hit publish and pray. Share it:

• On your website
• In email newsletters
• On social platforms
• In groups/communities

Step 5: Look at and make better

Track:

• Which content gets most views?
• What converts?
• What brings comments/saves?

Then double down on what works.

🧰 Best Tools for Content Marketers

Tool	Use For
Canva	Design (everything)
Grammarly	Error-free writing
ChatGPT (👋)	Ideas, outlines, even full drafts
Notion	Content calendar
Google Trends	Topic research
Headline Analyzer	Writing catchy blog titles

 

⚠️ Common Mistakes to Avoid

• ❌ Posting random content without strategy
• ❌ No CTA (Call to Action) — readers don’t know what to do next
• ❌ Being too formal (write like you speak!)
• ❌ Ignoring repurposing — content should have 9 lives

One client wrote a great blog but never shared it anywhere. That’s like cooking a 5-star meal… and forgetting to invite guests.

🎤 My Advice as a Brand Strategist

Content marketing is what I call “the brand builder’s secret weapon.”

I’ve seen it:

• Turn startups into authorities
• Turn DMs into deals
• Turn audiences into loyal communities

At bedeol, we help clients craft entire content ecosystems — not just random posts.

Because one solid piece of content can work across email, SEO, Instagram, ads — even sales decks.

 

📧 5. Email Marketing

— Still the most underrated way to make money in digital marketing

Digital marketing, email marketing, and lead nurturing are the main keywords.

🧠 What is Email Marketing?

Email marketing is the practice of sending direct, targeted emails to a list of people who’ve given you permission — with the goal of building relationships, educating, and converting them into paying customers.

Think of it as sending thoughtful letters — not shouting megaphone ads.

And no, it’s not dead. It’s very much alive — just buried under poor subject lines and spammy newsletters. 😅

💡 Why Email Marketing is So Powerful

• 💸 Highest ROI in digital marketing
  According to Litmus, email delivers $36 for every $1 spent
• 📬 You own the audience
  Unlike Instagram or Facebook, your email list is yours forever (unless you forget to back it up… been there 😬)
• 🧠 Deep personalization
  You can tailor messages based on interests, behaviors, purchases
• 🔄 Automated follow-ups
  One-time setup = infinite nurturing

🧪 My Real Client Example

For a skin & hair care brand, we built a 7-email onboarding series:

• Email 1: Welcome + brand story
• Email 2: How to use products
• Email 3: Reviews from customers
• Email 4: Skincare quiz
• Email 5: Special discount
• Email 6: Related product upsell
• Email 7: Final CTA

Results in 3 months:

• Open rate: 41%
• Sales from email: ₹2.4 Lakhs
• Repeat customers: +22%

We literally made money while sleeping. That’s the beauty of email automation — it works when you don’t.

🧩 Types of Email Marketing Campaigns

Type	Purpose	Example
Newsletter	Updates, tips, blog links	“This Week’s Branding Hacks”
Promotional	Offers, sales, discounts	“Flat 20% Off – 48 Hours Only!”
Onboarding	Welcome series, education	“How to Use Your New Product”
Cart Abandonment	Bring back people who didn’t complete purchase	“Still Thinking About It?”
Re-engagement	Win back inactive subscribers	“We Miss You – Here’s 10% Off”
Post-Purchase	Upsell or request a review	“How Was Your Experience?”

 

📋 How to Build Your First Email Funnel

Step 1: Create a Lead Magnet

Offer something irresistible:

• Free checklist
• Ebook (even 3 pages is fine!)
• Discount code
• Quiz result

At bedeol, we once created a “Digital Marketing Cheatsheet” — 5 pages of pure value — and gained 1,400 emails in 6 weeks.

Step 2: Choose an Email Platform

Great beginner-friendly tools:

• Mailchimp
• ConvertKit
• MailerLite
• Beehiiv (for newsletter-style brands)

Step 3: Set Up an Automated Welcome Sequence

✅ Say hello
✅ Tell your story
✅ Share value
✅ Offer something small
✅ Invite them to explore more

Step 4: Send Consistently — Not Just When You’re Selling

• Weekly tips
• BTS (Behind the scenes)
• FAQs answer
• Customer reviews or stories

📌 Golden Rule: It should feel like a conversation, not a promotional campaign.

Step 5: Look at and make better

Track:

• Good open rates are at least 30%.
• Click-through rates (CTR)
• Unsubscribes
• Money made with each email

🛠️ Email Marketing Tools I Love

Tool	Best For
Mailchimp	An easy-to-use, visual editor
ConvertKit	Automation that focuses on the creator
MailerLite	Affordable and automated
Klaviyo	Automating marketing for e-commerce
Beehiiv	Lovely newsletters and tools for growth

 

😅 Common Email Marketing Mistakes to Avoid

• ❌ Only writing when you have something to sell
• ❌ Not paying attention to your subject line (it’s 80% of the job!)
• ❌ Buying email lists (NOPE!)
• ❌ Too much design—people appreciate emails that are simple and easy to read
• ❌ Not making sure your site works well on mobile devices

One brand used 14 emojis, 4 fonts, and 6 colors in one email. It looked like something a kid would do in art class.

💬 My Suggestion on Email

I treat email marketing like long-term dating:

• Don’t leave your list hanging
• Don’t always ask for things
• Make them happy, surprise them, and make them feel seen.

We use email at bedeol to do more than simply sell things; we also use it to establish community and trust.

And hey — I’m still subscribed to some brands because they just get me. That’s the goal. Not inbox stuffing — but inbox belonging.

 

🤝 6. Influencer Marketing

— Borrowing trust to build your brand faster
Digital Marketing, Influencer Collaboration, and Social Proof are the main keywords.

🧠 What is Influencer Marketing?

Influencer Marketing is when you collaborate with someone who already has your ideal audience’s attention — and get them to talk about your brand in a trust-based, often entertaining way.

In plain terms: You pay (or gift) someone who’s already famous to your niche to say, “Hey, this is great — try it.”

And no, it’s not just for celebrities or beauty brands. Influence is everywhere, from health supplements to bookkeeping software.

👥 Types of Influencers

Type	Followers	Pros	Caution
Nano	1k–10k	A lot of faith, not too much money	Small reach
Micro	10k–100k	Great involvement, focusing on a certain specialty	Might not be polished
Macro	100k–1M	Wide reach, tremendous effect on content	Costly
Mega/Celebrity	1M+	Huge exposure	Less engagement, highly expensive

 

For a lot of businesses, micro-influencers give them the best return on investment. They’re like your brand’s loyal cheerleader who already knows the neighborhood.

📈 Why Influencer Marketing Works in Digital Strategy

• 👂 People trust people — not ads
  Influencers feel like friends. Their suggestions feel genuine.
• 📱 In-feed presence = better recall
  You’re not interrupting or an obstacle  — you’re part of the scroll
• 🎯 Laser targeting
  Pet brand? Collaborate with dog mum influencers. What is Tech SaaS? Work with someone who just started the company.
• 🧪 Content and distribution
  One partnership means great content, a lot of visibility, and trust.

🎯 Real Client Example from bedeol

We used 8 micro-influencers on Instagram and YouTube to help market a brand for women’s health.

Campaign details:

• Influencers: 10,000 to 30,000 people follow them.
• One reel and one story for each person
• Paid: Product and ₹5,000 to ₹8,000 for each creator

Results:

• Reach: over 170,000
• The website has had more than 3,200 visitors.
• 97 orders were made.
• ROI: 4.7 times what they made from content they didn’t even have to make

Bonus: We used the UGC videos in ads and emails again. A total game-changer.

🛠️ How to Run Your First Influencer Campaign

Step 1: Define Your Goal

Do you know the brand? Sales? People who follow? Sign up for emails?

Different goals call for different kinds of influencers and strategies.

Step 2: Find the Right Influencers

Use tools like:

• Collabstr
• Upfluence
• Heepsy
• Search Instagram (manual but works)
• Groups on Facebook and Telegram (yep, these work too!)

Checklist before outreach:

✅Do they fit with your niche?

✅Are the people that follow them real?

✅Do they get comments, not just likes?

✅Have they been pushing too many products lately?

Step 3: Negotiate Deliverables Clearly

Discuss:

• How many posts
• Rights to utilise (may YOU use their video in your ads?)
• Timeline
• Payment or barter
• Trackable links or coupon codes

Step 4: Track Performance

Use:

• UTM links (Google Analytics)
• Promo codes
• Manual tracking (DMs received, profile visits, etc.)

Step 5: Repurpose Their Content

• Use influencer reels in Facebook/Instagram Ads
• Put screenshots in email campaigns
• Turn testimonials into website banners

Don’t just “do it for the post.” Use it for the next 10 posts.

😅 Common Influencer Marketing Mistakes

• ❌ Picking influencers only based on how many people follow them
• ❌ No signed agreement (this can cause ghosting or delays)
• ❌ Not asking for raw content (which is hard to use again later)
• ❌ Too much control over creative freedom
• ❌ Not measuring the effect

A brand once sent an influencer a script that was three pages long. What happened? A video that was artificial and awful, with three people who stopped following. Let people make things 😅

🔎 Free Tools to Vet Influencers

Tool	Use
HypeAuditor	Check for real followers and engagement
Social Blade	Trends in growth and audience statistics
IG Audit	Estimate of follower quality
Upfluence	Finding things and analysing them
Bitly / UTM.io	Tracking links

 

💬 Bedeol Pro Tip

If I had to develop a brand in 30 days with no social media followers… I would devote 70% of my time and attention into working with influencers.

Why?

Because one good influencer is worth a hundred advertising.
They come with:

• Trust built in
• Creative power
• A group of faithful fans

At bedeol, we often leverage influencers to get things going on digital platforms, especially when we’re launching something new or targeting a specialised market.

 

7. Affiliate Marketing

— Where other people sell your goods and you only pay for outcomes

Digital marketing, affiliate sales, and performance marketing are the main keywords.

🧠 What is Affiliate Marketing?

Affiliate marketing is a way to work with people or websites (affiliates) who promote your product or service. You only pay them if they make a sale. They get a cut of every sale, lead, or click they make.

Think about having 100 little marketers work for you. You don’t have to pay until they deliver. That’s the magic of affiliate marketing.

It’s how Amazon grew, how software companies scale, and how bloggers turn content into cash.

🧠 Did You Know?

Pat Flynn made over $100,000/month just through affiliate marketing — all by recommending tools he personally used. Game equals trust + timing.

🎯 Why Affiliate Marketing is a Smart Channel

• 💸 Risk-free marketing
  You don’t have to pay for reach or impressions; you just pay when you get results.
• 👥 Tap into others’ audiences
  Get to thousands of people without having to establish your own community.
• 🕒 Passive sales machine
  Once affiliates are set up, they keep selling while you work on growing.
• 🧩 Good for new brands or brands with little money for ads

📦 Affiliate Model Types in Digital Marketing

Model Type	How You Pay	Example
Price for Each Sale (CPS)	When someone buys your item	Most common for online shopping and courses
CPL, or Cost Per Lead	When someone registers or signs up	Common in SaaS and financial services
Cost Per Click (CPC)	When a person clicks on a link	Less used because to poor conversion control

 

🧪 Real Affiliate Strategy We Used

One of our SaaS clients at bedeol didn’t have a lot of money for marketing. We did this instead of ads:

• Set up an affiliate program
• Gave 30% commissions every time
• Brought on 22 YouTubers and blog owners who are experts in their fields

Results in 4 months:

• 4,800 visitors to the website from partners
• 340 paying customers
• Affiliates bring approximately ₹2.7 Lakhs in monthly recurring revenue.
• What’s the best part? No upfront costs; only payments on sales

🛠️ How to Start Affiliate Marketing for Your Business

Step 1: Choose a Commission Model

• Digital products usually cost between 10% and 40% more.
• For services, a predetermined fee of ₹500 to ₹1,000 per lead or sale works.

Step 2: Pick an Affiliate Platform

Tools to manage tracking and payouts:

• FirstPromoter
• PartnerStack
• Rewardful
• Tapfiliate
• Impact.com

If you’re just starting, you can use:

• Gumroad (built-in)
• Plugins for WooCommerce
• Google Sheets and Bitly (manual, but it works!)

Step 3: Create a Killer Affiliate Toolkit

Give your partners:

✅ Links that can be tracked and are one of a kind

✅Graphics and banners

✅Examples of posts and captions

✅Frequently asked questions and product highlights

✅Access to support

Affiliates shouldn’t have to “figure it out.” Just make it easy for them to promote.

Step 4: Find the Right Affiliates

Look for:

• People who write about a certain topic on their blogs or YouTube channels
• Micro-influencers on Instagram
• LinkedIn creators who work in your field
• Websites that review products
• Your current customers!

Tip for outreach: Make your pitch unique. Don’t just say, “Hey, help us out.” Say:

“We really like what you write on [subject]. Your audience would really benefit from [your product]. “Want to work together and get paid once a month?”

Step 5: Track, Optimize, Grow

Measure:

• Who gets the most conversions?
• What type of material works best (video, blog, tweet)
• The lifetime worth of an affiliate customers

Keep your top affiliates happy:

• Extra awards
• Getting products early
• Personalized coupon codes
• Shout-outs or working together

😅 Common Mistakes to Avoid

• ❌ Giving out low commissions (no one gets thrilled about 2%)
• ❌ No clear information about payments or terms
• ❌ No building relationships—treat people like partners, not simply sales tools.
• ❌ Don’t ignore affiliates who are trying to scam you or send you spam; check them out thoroughly.

💬 My Take on Affiliate Marketing

I like this strategy since it grows with your business.

You don’t need a big team. You just need:

• A good product
• A solid offer
• Affiliates who trust you

And honestly — many creators are looking for good affiliate products. You just have to reach out right.

At bedeol, I’ve helped brands create their first 10 affiliate partnerships that led to their first 100 consistent sales.
That’s what makes this model so great: when it’s done well, your brand has a digital army behind it.

 

🎥 8. Video Marketing

— Where people can see, hear, and pay attention to your brand

Digital marketing, video content, and reels marketing are the main keywords.

🧠 What is Video Marketing?

Video marketing is the use of videos on websites, social media, advertising, and even emails to promote, teach, or sell something.

Video communicates in a way that text and pictures can’t. It can be as brief as 15 seconds or as long as an hour-long webinar.

When it comes to conveying emotions, a video is far more powerful than an image alone.

And no — you don’t need fancy cameras or a film crew. You need clarity, a phone, and a story worth telling.

🎯 Why Video Is the King of Digital Marketing

• 👁 High engagement
  People remember 95% of a video message compared to 10% of a text message.
• 📈 Better conversions
  Landing pages that include videos can increase conversions by as much as 80%.
• 📱 Perfect for social media
  Reels, TikToks, Shorts — short-form is the new superstar
• 🎥 Humanizes your brand
  People buy from people — and video shows your face, tone, energy

🧪 Real Video Strategy We Used

We worked with a productivity coach who hated being on camera.

Here’s what we did:

• Created “faceless reels” with animated text, stock videos, and his voice
• Focused on daily productivity tips
• Used trending music (without showing a single face)

Results in 6 weeks:

• 4 reels hit 100K+ views
• +6,000 followers
• 180+ email signups
• 32 new coaching clients booked calls

All from 12 videos. No money spent on ads.

📦 Types of Videos You Can Create

Type	Best For	Examples
Reels/Shorts	Being involved in society	Helpful hints, often asked questions, and funny skits
Explainers	A breakdown of the product or service	Homepage video demonstrating “how it works”
Testimonial Videos	Proof from other people	Clips of happy clients
Tutorials	SEO + Education	“How to use Canva to post on Instagram”
Webinars	Deep learning, high-value sales	60-minute value sessions
Behind-the-scenes	Relatability and the story behind the brand	Team time, work life, and mistakes

 

🧩 How to Start with Video Marketing

Step 1: Pick Your Target Goal

• Brand awareness?
• Engagement?
• Sales?
• Education?

Step 2: Start with Short Form First

Reels/Shorts are:
✅ Easy to make
✅ Low-pressure
✅ High reward (organic reach is insane)

Pro tip: Start with “5-second hook → 10-second value → 5-second CTA” formula.

Step 3: Don’t Want to Show Your Face? Here’s What to Do

• Use text on screen
• Add voice-over or trending audio
• Use stock videos (pexels.com, Canva videos)
• Use AI avatars (if you’re fancy) 😄

At bedeol, we’ve helped multiple brands go viral without ever showing a face. The secret is message clarity, not makeup.

Step 4: Edit with Free or Cheap Tools

 

Tool	Best For
CapCut	All-in-one editing (free)
InShot	Quick reels
Canva	Video posts + templates
VN Editor	Smooth animations/transitions
Descript	Auto captions, transcriptions

 

Step 5: Post Strategically

• The best times are between 11 AM and 2 PM or 6 PM and 9 PM.
• Use hashtags that are relevant
• Use a call to action like “Save this,” “DM us,” or “Link in bio.”
• Reply to every comment (algorithm loves engagement)

😅 Common Video Marketing Mistakes

• ❌ Overthinking quality — no one expects a Netflix film
• ❌ No hook — people scroll fast
• ❌ No value — just looking good isn’t enough
• ❌ Not showing brand consistency — same tone, colors, vibe
• ❌ Ignoring captions — most people watch without sound

One client made gorgeous videos with no CTA or context. Like cooking biryani and forgetting salt 😬

🎬 Bedeol Advice on Video Marketing

When it comes to mass-market sales, video is the next best thing to being there in person.

People can:

• Hear your tone
• See your passion
• Understand your offer
• Trust you faster

And you don’t need to be a speaker or performer. You need to be you — relatable, helpful, real.

At bedeol, we use video marketing not just for client brands — but for ourselves. It’s part of how you found me, isn’t it? 😉

 

📱 9. Mobile Marketing

— When your entire digital marketing plan fits in your audience’s hand
Main keyword focus: Digital Marketing, Mobile Strategy, SMS & App Marketing

🧠 What is Mobile Marketing?

Mobile marketing refers to any marketing activity designed specifically for mobile devices — smartphones, tablets, and even wearables.

This includes:

• SMS marketing
• Push notifications
• Mobile apps
• Mobile-optimized websites
• WhatsApp campaigns
• In-app ads
• Location-based targeting

If your marketing doesn’t work on mobile… it barely works at all.

Why? Because over 70% of internet time is spent on mobile devices today. This is the here and now, not a passing fad.

🔍 Why Mobile Marketing is Critical Today

• 📲 Everyone’s on mobile
  Your customer is checking emails, scrolling Instagram, comparing prices — all on their phone
• ⚡ Instant reach
  SMS open rates = 98% (yes, ninety-eight!)
• 🧠 Micro-moments
  Mobile lets you catch people in the moment they want to buy, check, or search
• 📍 Location-based power
  You can send offers based on a person’s city, street, or even mall

🧪 Real Campaign: WhatsApp + SMS Combo at bedeol

For a wellness client, we ran:

• WhatsApp broadcasts about weekly offers
• Follow-up SMS for non-openers
• In-store QR codes that opened WhatsApp chat instantly

Results in 30 days:

• 4,200 messages delivered
• 88% open rate
• 19% click-to-chat
• ₹4.1 lakh in trackable sales

And all this with ₹0 ad budget. Just smart mobile-first thinking 💡

📦 Types of Mobile Marketing

Type	Best Use Case	Tools/Suggestions
SMS Marketing	Quick updates, reminders, flash sales	Twilio, TextLocal, SMSCountry
WhatsApp Marketing	Customer support, deals, retargeting	WATI, Zoko, Interakt
Push Notifications	App updates, offers, cart reminders	OneSignal, MoEngage, CleverTap
In-App Ads	Monetize apps or cross-promote offers	AdMob, Facebook Audience Network
Mobile Web	Fast-loading landing pages	AMP pages, responsive web design
Location-based Ads	Local offers, store footfall	Google Ads (Local Campaigns)

 

🧩 Getting Started with Mobile Marketing

Step 1: Mobile-Optimize Everything

• Website must be responsive and fast
• Buttons should be thumb-friendly
• Text = short, readable
• Forms = minimal fields (no “retype password” 😅)

Step 2: Use SMS and WhatsApp to Get More Sales

Examples:

• Reminders for abandoned carts
• Appointment confirmations
• Delivery updates
• Personalized offers

📌 Golden Rule: Always give people the option to opt out or unsubscribe.

Step 3: Make a mobile app (optional)

If:

• You have a product that you use a lot, like food delivery or fitness.
• You want to increase customer retention
• You plan to use push notifications regularly

At bedeol, we usually recommend progressive web apps (PWAs) to small brands. They act like apps but don’t need app store approval.

Step 4: Time Your Messages Right

🕘 Best times:

• Morning (8–10 AM): Notification open sweet spot
• Evening (6–8 PM): Offers & shopping mood

🚫 Avoid:

• Late nights (unless it’s pizza 🍕)
• Back-to-back blasts (hello, spam complaints)

Step 5: Track Key Mobile Metrics

Metric	Why It Matters
Open Rates	Are people seeing your messages?
CTR (Click-Through Rate)	Is your message working?
Response Time	How fast are users acting?
Bounce Rate (mobile web)	Are your pages too slow?
App Installs/Opens	Is your app engaging enough?

 

😅 Common Mobile Marketing Mistakes

• ❌ Sending too many messages
• ❌ Not testing on mobile before sending
• ❌ No unsubscribe option (illegal in many countries)
• ❌ Forgetting low-data mode users
• ❌ Using desktop-style pages on mobile (yikes)

One client sent a discount code buried 4 scrolls deep on mobile. We redesigned it, placed the code in the message — and sales doubled.

💬 Bedeol Take on Mobile Marketing

Mobile is not a separate strategy — it’s the center of digital marketing now.

Whether it’s a simple WhatsApp message, a 10-second video, or a tap-to-call button — everything must be designed for the hand, not just the eye.

At bedeol, we constantly remind brands:

“If it doesn’t align with mobile logic, it won’t generate revenue.”

Start thinking in terms of:

• Swipes
• Taps
• Click-to-chat
• Instant load
• Personalized pings

…and you’ll win.

 

🔍 10. Search Engine Marketing (SEM)

— Your customer can see you right away on Google when they’re ready to buy
Main keyword focus: Digital Marketing, Search Ads, Google Ads

🧠 What is Search Engine Marketing

Search Engine Marketing (SEM) is a paid advertising strategy that lets your business appear on top of search engine results (mostly Google) when people search for relevant terms.

In short:

SEM = “Pay Google to show your website when someone searches for what you sell.”

Unlike SEO (which is organic and slow), SEM gives you instant results — with money.

Also known as:

• PPC (Pay-Per-Click)
• Google Ads
• Paid Search

🧠 Example:

Search: “Best protein powder for beginners”
Boom! You’ll see ads for:

• HealthKart
• MyProtein
• GNC

When you’re ready to buy, they all use SEM to catch you.

🎯 Why SEM is a Digital Marketing Power Move

• ⚡ Fast results
  SEO takes months. SEM gives traffic within hours.
• 🎯 High intent traffic
  You’re reaching people who already want your product
• 💰 Control your budget
  Set daily or monthly caps — no surprises
• 📊 Super measurable
  Every rupee/dollar can be tracked to a click or conversion

🧪 Real Client SEM Strategy from bedeol

One of our clients, a language learning platform, struggled to get consistent signups via social media.

We helped them:

• Identify high-converting keywords:
  “Best Hindi course online”, “Learn spoken Hindi fast”
• Created simple, keyword-rich landing pages
• Launched a Google Ads campaign (Rs. 800/day budget)

Results in 30 days:

• 5,600 ad impressions
• 680 clicks
• 97 conversions (₹297 product)
• ROI: 3.4x in first month — and growing

SEM allowed them to show up exactly when learners were searching.

📦 Types of SEM Ads

Type	Best For	Example
Search Ads	Keyword-triggered ad on search result	Text ads when users Google your niche
Display Ads	Visual banners on website	Retargeting with images on blogs
Shopping Ads	Product listings on Google	Best for ecommerce
YouTube Video Ads	Awareness or remarketing	Skippable ads before videos
App Promotion Ads	App installs or engagement	Android/iOS install campaigns

 

🧩 How to Launch Your First SEM Campaign

Step 1: Create a Google Ads Account

To set up your account, go to ads.google.com, sign in with your business Gmail, and follow the instructions.

Step 2: Choose the Right Campaign Type

For most beginners:

• Use Search Ads for website leads or sales
• If you want automation but don’t want to have too much control, use Smart Campaigns.

Step 3: Pick the Right Keywords

Use tools like:

• Google Keyword Planner
• Ubersuggest
• SEMrush
• AnswerThePublic

Focus on:

• Buying intent: “Buy,” “Best,” “Close to me,” “Cheap”
• Long-tail keywords: Less expensive and more focused
  Example: “Buy waterproof trekking shoes under 3000”

Step 4: Write Killer Ad Copy

Checklist:
✅ Use the keyword in the headline
✅ Add urgency: “Limited Time Offer”
✅ Add a benefit: “Free Shipping,” “EMI Available”
✅ Use all 3 headlines and 2 descriptions

Copy tip: You’re writing for searchers, not scrollers — get to the point.

Step 5: Set a budget and bid

Start with a small amount, like ₹500 to ₹1,000 a day.
Depending on your control preference, use either Manual CPC or Maximise Conversions.

Step 6: Create a Simple Landing Page

• Match your ad promise
• Keep one CTA (Call to Action)
• Make it mobile-friendly
• Use testimonials or trust signals

At bedeol, we often use tools like Carrd, Unbounce, or Webflow to create fast-loading, laser-focused pages for SEM traffic.

📈 Track These Key SEM Metrics

Metric	What It Means
CTR (Click-through Rate)	Is your ad getting people to click on it? (2%+ is good)
CPC (Cost-per-click)	How much are you paying per visitor?
Conversion Rate	Are visitors taking action (buying/signing)?
Quality Score	Google’s rating of your ad+page match
ROAS (Return on Ad Spend)	In the end, does your income exceed your expenses?

 

😅 Common SEM Mistakes to Avoid

• ❌ Bidding on broad keywords like “shoes” — too competitive
• ❌ Sending traffic to your homepage (not specific)
• ❌ Ignoring negative keywords (e.g., “free”)
• ❌ Not tracking conversions — flying blind
• ❌ Writing vague or boring ad copy

One client ran a Rs. 20,000 campaign without setting conversion tracking. No one knew what worked. Like throwing money into a black hole.

💬 Bedeol SEM Advice

If SEO is farming, SEM is fishing.

Both feed you — but one is fast.
SEM is about being at the right place at the right time with the right message.

At bedeol, we often use SEM to test:

• Offers
• Audience responses
• Landing page ideas

Why?

Because Google will tell you what works in real time. It’s the fastest feedback loop in marketing.

 

📊 11. Analytics and improving the conversion rate (CRO)

— Where you stop guessing and start growing
Main keyword focus: Digital Marketing, CRO, Analytics

🧠 What is Analytics & CRO in Digital Marketing?

• Analytics lets you see what users do, like what they click on, where they leave, and what works.
• CRO, or conversion rate optimization, is the process of making your digital assets (like your website, ads, and emails) better so that more people who visit them become leads or customers.

Analytics is like the diagnosis, and CRO is like the treatment.

If you skip this step, you’re basically driving a car with your eyes closed. 😬

🎯 Why Analytics & CRO Are Critical in Digital Strategy

• Know what’s working (and what’s not)
• Reduce wasted ad spend
• A/B test ideas before big investments
• Improve ROI across all digital channels
•  Make every visit count — no wasted traffic

At bedeol, we’ve helped clients double their conversions — just by improving a button color, changing headlines, or reducing form fields.

🧪 Real Client Result: Small Change = Big Impact

A health clinic client had a landing page for a ₹999 skin treatment.

Original form:

• Name
• Email
• Phone
• City
• Message box

We simplified it to just:

• Name
• Phone

Result?
Conversion rate jumped from 3.1% → 9.2%
More leads. Less friction. Same traffic.

In CRO, sometimes it’s more about taking away than adding.

🛠️ Essential Tools for Analytics & CRO

Tool	What It Does	Why We Love It at bedeol
Google Analytics	Tracks the actions of users and the origins of traffic	Free, strong, and the standard in the field
Hotjar / Clarity	Click tracking, session replay, and heatmaps	Shows how people act on pages
Google Tag Manager	Adds tracking tags without having to write code	Control all of your pixels from one place
Google Optimize (or VWO)	A/B Testing	Try with different headlines, layouts, and CTAs.
Mixpanel / Heap	Funnel and retention data	Good for apps and SaaS
Meta Pixel	Keeps track of how well FB/IG ads do	A must-have for marketing that want to reach people again

 

🧩 Steps to Start with CRO & Analytics

Step 1: Install Analytics Tools

• Google Analytics 4 (GA4)
• Pixel for Facebook
• Google Tag Manager makes it easy to handle scripts.
• Use Hotjar or Microsoft Clarity to get visual behavior information.

Step 2: Set Conversion Goals

Track key actions like:

• Filling out forms
• Put in cart
• Buy
• Clicks on WhatsApp
• Sign up for our newsletter

Without objectives, all you can do is stare at figures.

Step 3: Use Heatmaps & Scroll Maps

Tools like Hotjar show you:

• The most clicked places
• What part they scroll down to
• Where they bounce

Step 4: A/B Test the Right Things

Start with:

• Headlines
• Color and text of the CTA button
•  Length of the form
•  Layout of the page
• Hero image or video

Pro tip: Test one thing at a time or you won’t know what worked.

Step 5: Fix the Funnels

Check out where people leave:

• 1,000 people visit, 100 add to cart, and 10 buy.

Find the hole and fix it.

Sometimes it’s:

• A checkout that doesn’t make sense
• A problem with trust
• A smartphone page that takes a long time to load
• Reviews that aren’t there

🤓 Important Metrics to Track in CRO

Metric	Why It Matters
Bounce Rate	Are users leaving too fast?
Average Session Time	Are they spending enough time?
Conversion Rate	Is your traffic doing what you want?
Exit Pages	Where are users quitting?
Form Abandonment	Are forms too long or unclear?
Funnel Drop-offs	Which step is leaking leads/sales?

 

😅 Common Mistakes in CRO & Analytics

• ❌ Not installing tools properly
• ❌ Watching vanity metrics (like just traffic)
• ❌ Not testing one change at a time
• ❌ Making big design changes without data
• ❌ Using desktop-only data — mobile often behaves differently

One client redesigned their entire homepage because “it didn’t feel right.” Conversions tanked. We had to rebuild based on actual user behavior.

💬 Bedeol Final Thoughts on CRO & Analytics

Here’s the truth:

Digital Marketing is not about doing more.
It’s about doing what works, better.

Analytics is your compass. CRO is your toolkit. In their absence, each click is like tossing a coin.

At bedeol, we use CRO to:

• Rescue underperforming pages
• Improve ad ROI
• Make simple changes that drive big lifts

And remember — growth doesn’t always need more traffic. It needs smarter traffic handling.

 

✅ Wrapping It All Up: Final Thoughts

You’ve just explored 11 major types of digital marketing with me, Sukhpreet Deol — each explained with clarity, strategy, and a little humor (because marketing shouldn’t be boring, right? 😄).

Let’s recap:

S.No	Type of Digital Marketing	Key Focus
1	Content Marketing	Educate, engage, and rank
2	SEO	Organic visibility
3	Social Media Marketing	Engagement and community
4	Paid Advertising (PPC/Meta)	Quick traffic & conversions
5	Email Marketing	Automation + Relationship
6	Influencer Marketing	Borrowed trust
7	Affiliate Marketing	Pay-per-sale scaling
8	Video Marketing	Engagement + emotion
9	Mobile Marketing	Thumb-first strategies
10	Search Engine Marketing (SEM)	Intent-based targeting
11	CRO & Analytics	Data-led growth

 

🚀 What Now?

Pick 2 or 3 channels that best match:

• Your product type
• Your audience behavior
• Your content capacity
• Your budget

Start small. Stay consistent. Track everything. Improve something weekly.

If you’re still confused where to begin — hey, that’s what I’m here for 😎 Just reach out — Sukhpreet Deol, Founder of bedeol — and I’ll help craft an approach that benefits your company’s reputation rather than merely the algorithm.

You can only use “tips and tricks that matter” when you use them. 

See you next time!