You don’t need to be grammar-savvy to become a copywriter.
Copywriting requires more psychology than correct grammar.
Make no mistake- it is best to leave all stones unturned.
Imagine you talk to a person on a call- sounding all genuine, helpful, and frank.
No marketing trick. No fluff. No sleazy sales talk. Just honest advice.
But what happens while writing for a website or a brochure? Are you as sincere as on the phone?
Most websites or posts are full of marketing drivel. Ending up with a hint of sleaziness is unavoidable.
How to eradicate the marketing prattle and come up with the best and most honest copy?
Here are a few copywriting tips to take charge of marketing:
Copywriting Tip #1: Cut crappy phrases
How would you know what you wrote is crappy?
Once you create the first draft, put on the evil advocate hat and judge your content.
This is a must if you want to become a copywriter.
Run down each sentence and ask what it means.
You should get an answer, And if you do not, then you must understandably rephrase the text.
Copywriting Tip #2: Slaughter marketing claptrap
Marketers boast about their products being the best- and they should.
Using “Hundreds” and “Millions” may seem a little stretched, though specific, but still an exaggeration.
Exact numbers draw attention and increase credibility.
Copywriting Tip #3: Stop pussyfooting around
Yes, few of us try to be as subtle and polite as possible in a conversation.
But, for copywriting, being subtle does not entice the audience to do what you expect them to do.
Be commanding or bossy, and tell people what you want them to do.
Yet, another need to become a copywriter.
Copywriting Tip #4: Give people a reason to do as you tell them
Being Bossy comes with its downside when you become a copywriter.
Asking them to do something blunt is stupid. Give them a reason.
Tell them how you plan to make them happier, richer, or healthier.
What problems, difficulties, or complications are you solving?
Copywriting Tip #5: Give people a better reason
Reasons are not good. Bring a BETTER reason to the table.
Know what your reader really wants- the perk when you decide to become a copywriter.
Don’t brag with fake numbers or benefits.
Most readers are looking to better their lives. Save Money. Make More money. Be Happy. Relieve Fear…. And more.
Copywriting Tip #6: Cut sugary testimonials
Yes, you can find testimonials that sound like a marketer. How?
Sugar-coated words tell how wonderful or amazing or how best the business/ brand is.
Do you think readers fall for these fancy testimonials?
Story-based testimonials help overcome objections.
Copywriting Tip #7: Don’t walk away from the difficult stuff
Business is not magic.
You cannot defy the objections on your face.
Address them. Solve them. Convey them.
If customers find your product expensive, explain to them how you help them save money, entertain them, and provide them with long-term benefits.
Prove your value- if you want to become a copywriter.
Know copywriting is about sales. Selling means taking away the objections to making customers buy from you.
When I say learn from the Copywriting Course for free. I have to cater to the different pain problems while enrolling for the course.
Copywriting Tip #8: Kill self-indulgent nonsense
No one takes a brand seriously that keeps talking about itself.
Would you? I didn’t think so.
They go on and on about their products, services, numbers, etc. But it’s not worth it to new or existing consumers.
Best way to avoid marketing drivel is to think like your audience and address their pain points.
Copywriting Tip #9: Don’t use exclamation marks
Exclamation mark- feels exciting to use it, sometimes obligated.
Maybe, it makes your copywriting interesting and exciting as in your head.
Avoid all exclamation marks while copywriting.
It is a sign of a lazy or sleazy salesman.
Remove all exclamation marks from your copy. Period.
Copywriting Tip #10: Don’t commit superlative sins
Most of us are guilty of using superlatives in our copywriting.
Best, Quickest, Easiest, etc.…
It is a surefire sign of insecurity as a business and when you become a copywriter.
Be exact about why you are best, quickest, or easiest; the higher chances of conversion.
Or use them when you have a shred of adjoining evidence.
Copywriting Tip #11: Eradicate adjective mumbo jumbo
When marketers lack what to say, they dwell upon a series of objectives to sound better, more efficient, and more convenient.
See how I used three words to describe the same thing? This is the excessive use of the adjective mumbo jumbo.
The readers would read it, “ to sound… yeah…yeah… What nonsense. Or they doze off.