CA(Commercial Advertising) aims to increase the sales or popularity of a particular product, business, or brand.
Advertising! Which rhymes with the word enticing. You can find its whole meaning in this word itself. It means to excite and grab the attention of potential buyers or customers, and to create awareness about the product in the market. Now, the main question is, what is commercial advertising?
Commercial Advertising simply means establishing brand awareness by using paid forms of communication, such as TV, Radio, the Internet, Newspapers, Magazines, Billboards, and more.
What is Commercial Advertising
All brands worldwide use commercial advertising to persuade the public to become potential customers or buyers. It is a fruitful way to interact with consumers and magnify product sales.
Furthermore, it helps the brand build its target audience and advertise the products accordingly. We see hundreds of commercial advertisements for various brands ranging from food, clothes, makeup, accessories and much more.
All the commercials have one thing in common: and that is to be highly creative and relatable to the target audience. It is only then that the ad will have an impact on the masses and will boost the product or service’s sales.
As mentioned above, to advertise is to entice potential buyers, and that is exactly what commercial advertisement should do.
What is Commercial Marketing: Definition
You might have heard this word ‘Commercial Marketing’ too, and might have thought it to be the same as Commercial Advertisement.
However, there is a slight difference between the two. Above we answered the question, What is commercial advertising,’’ and now it’s time to answer, ‘’What is commercial marketing!’’
Commercial Marketing is a way to encourage customers to engage with the products or services. This will help in the sales of the company and turn potential buyers into paying buyers for the company.
It helps to establish brand awareness and increase the brand’s credibility and trust.
The commercial marketing professionals develop various marketing campaigns to advertise the product beneficially for the customers to buy it.
Developing these strategies makes the brand more credible and trustworthy.
Commercial Advertising vs Commercial Marketing: Key Difference
Advertising and marketing are very closely related; however, there are always some differences. Marketing’s main aim is to establish the brand.
It includes market research, product development, pricing, and distribution of the product.
Advertising is a part of marketing as its main purpose is to increase sales for the brand by showcasing the product through paid channels like TV, radio, and social media.
Advertising is always one way; you put the product ad, and that’s the end. However, marketing is always a two-way process as it includes customer engagement, branding and much more.
Let’s take the example of the iPhone to understand the two terms more clearly. Apple does thorough research on customers’ needs before upgrading the phone, and this is why we see some new features on the new iPhone.
They set the price accordingly and offer the phone both online and in stores. This is all Marketing of the iPhone.
Now, Apple runs ads on TV, billboards, and Social Media, explaining the new features of the phone. The ads are always unique and might even star some celebrities.
All this is done to entice the public, which makes them buy the iPhone. This is Advertising of iPhone as a product.
What is Non-Commercial Advertising? – bedeol
In answering the question about what is commercial advertising, it is also important to answer what is non-commercial advertising?
It is type of advertisement that doesn’t aim to make profit. It is usually created by government agencies, or non-profit organisations, to share important messages and bring awareness about specific topics among the public. The main goal is to inform and make a difference in the lives of the people.
The non-commerical ads help to raise awareness, and promote social welfare through heartfelt commercials.
With the help of a call to action at the end of the ad, these commercials also try to raise funds that are used to address certain issues and causes.
The most common commercials we see are child education, women empowerment, environmental, and much more.
Alll these commericals try to promote positive social change. A good example of a non-commercial ad is the non-smoking ads that we see a lot on television.
The main goal of the ad is to inform people about the health hazards of smoking by showing people who are severly affected by smoking. It is used to instill fear among the public and push them towards quitting smoking.
What is Commercial Advertising and Social Advertising
As the name suggests, commercial is to increase the commerce, which means to buy and sell on a large scale. Social is related to the society or organizations.
These two are related to advertisng but serves entirely different purposes. One is focused on the welfare of the brand and the other on the welfare of the society.
Commercial advertising is used by businesses and brands to promote their services or products and increase sale and credibility.
It focuses on encouraging people to buy products that are displayed in the ads. A lot of emphasis is given on the product features, uses, price and design.
Social advertising emphasizes on promoting public welfare and educating them regarding certain topics. The main purpose is to sell awareness not any product. These ads are mostly dedicated to change public behaviour and improve the society as a whole.
In answering what is commercial advertising, we also mentioned it is used to boost sales, just like that social advertising is used to boost moral values to bring a positive change.
There is no such thing as target audience as it includes the general public which is not the case in commercial advertising.
For example, Nike shoes ad is commercial advertising where the product features are highlighted. The actor is seen running, or doing harcore activities while wearing the shoes to sell the idea of comfort and class of the product.
We see Akshay Kumar in a sanitary napkin ad, this is social advertising which focus on women hygiene. It is run by government to create awareness among women to use sanitary napkins during their periods.
Using a well-known figure helps to boost the message and intensifies the impact on the society. These are some points to note when we talk about commercial and social advertising.
Different Types of Commerical Advertising – bedeol
It is quite clear what commercial advertising stands for, now it is important to know the different types of commercial advertising. The following are some of the types of commercial advertising:
1. Televison Advertising
The most effective form of advertising that can be used by all sorts of brands and businesses. Visuals are always more influencing and appealing than audios. They are remembered for longer periods too. This is advantageous to the brands who use TV to promote their products.
Even though TV ads can be costly, however, repeated advertisements will surely be fruitful in positioning the brand at the top in the minds of the customers.
For example, Vodafone, even though the company is less popular these days, in earlier days it’s TV commercials were on the minds of every Indian.
The company creatively used Pug (the dog) to make the ads more appealing and sentimental. Just using the dog creatvelly in their commericals, the company was extremely popular in the early 20s.
2. Radio Advertising
Radio is one of the earliest means of advertising when television was not so popular. Even though it’s use as an advertising medium has lessened today, it still holds a lot of power in promoting the product.
In radio, Jingles are the most popular way to grab attention of the listeners. These catchy, musical ads stick like songs in the minds of people. Amul, using its classicl jingle, ‘’Amul Doodh Peeta Hai India,’’ is still fresh in the minds of people.
3. Internet Advertising
Internet ads mostly in the form of Google Ads has become quite famous these days. You can place an ad of your product on google as everyone today uses google in their daily lives. It is a good way of connecting with the customers locally and globally.
4. Social Media Advertising
Since the popularity of social media platforms like Instagram, Facebook, and Youtube, social media advertising has also gained a lot of popularity. Nearly every brand is on social media promoting their products on these platforms with witty and creative ads.
It is highly profitable and cost effective for the brand. All they need is a good strategy and a creative idea to display their product and that’s all! Through social media advertising, the brand can get instant feedback and make changes to the ad accordingly.
Moreover, it is not so difficult to find the target audience and nearly everyone is on more than one social media app.
For example, as the world of makeup has grown tremendously many beauty brands like Loreal Paris, Maybelline, Glossier, and others have been using social media to promote their products through paid partnerships with influencers and celebrities.
The powerful visuals helps to engage the customers and influence them to buy the products.
5. Print Advertising
This advertising is mostly displayed on newspapers, pamphlets, magazines, and billboards. You must have seen big billboards of brands like Coca Cola, iPhone that are highly colourful to grab the attention.
Most of the jewellery brands in India use newspaper as their means to promote their exquisite jewellery. Sometimes the whole front page is covered with the brand which is hard to ignore and customers get tempted to take a look at the designs.
These were some of the different types of commerical advertising that helps a brand or business to grow and establish themselves in the market.
How Much Does Commercial Advertising Cost?
We have learned about commercial advertising, its different types, and now let’s talk about how much does commercial advertising cost?
No brand can advertise without spending money first in order to make money. The cost of advertising depends on the various factors like:
- Length of the ad
- Quality of the product
- Popularity of the Brand
- Delivery Platfrom
- Crew and Casting
- Location
- Commerical Concept
Keeping in mind these factors, your advertisement cost will vary. The more you focus on delivering the best quality ad, the more it will cost, so there is no fixed amount for the cost. The bigger the brand, the bigger will be the focus on quality leading to more cost.
For example, a TV commercial running for 30-second can cost anywhere between 10-50 thousand dollars and go upto thousands of dollars if it is for a famous brand.
A social media ad can cost between 800 to 2000 dollars per month depending on the brand popularity and the amounts of ads running. A newspaper ad is quite costly, especially if the brand is using the front page for its product.
In conclusion, it is hard to point out the exact cost of the advertisement as the factors given above greatly influence the cost.
Benefits of Commercial Advertising
Commercial advertising is a boon for both big and small companies. It helps them to reach great heights if they know how to utilize it. Let’s talk about the key benefits of commercial advertising:
1. Increase Product Awareness
Commerical Advertising helps in establishing brand awareness through the product advertisement. When people see an ad of shampoo on the television or an influencer using it on social media, there is always a curiosity in the minds of the viewer.
The name sticks to their minds and they search about the brand and its products.
2. Turning Potential Buyers into Paying Buyers
After the brand is established in the mind, the potential customer becomes a buyer. If the product is worth the money, they purchase it regularly and all this is done through advertising.
When we see the ad more than once, we tend to give it a try.
For example, you are seeing a shoe ad for the past few days, and decide to buy it just to see if it is worth it.
3. Boosting Sales
Now, the brand is established, it has won the trust of buyers, now the sales will increase positively. If the product is good, the buyer will definitely purchase it again and probably recommend to others too.
A good advertising will always encourage people to buy the product and keep on buying it again and again.
In case of Offline stores, the ads of sales on TV, Newspapers excite the buyers which helps to increase the sales of the product. This in return, benefits the brand.
4. Building Trust
Advertising a product for a long time helps the brand to establish trust aming the buyers which then turns into a lifelong of relation between the customer and the brand. There is hardly anyone who doesn’t purchase the product again if it serves quality.
Brands like Adidas, Puma, Nivea, Nestle, and many more, are brands that have successfully mastered commerical advertising throughout the years and are doing so even today.
They have built the trust among the buyers with their succesful advertisments and campaigns.
Conclusion
The whole article revolves around what is commercial advertising, it’s benefits, it’s types along with it’s costing.
Brands are incomplete without commercial advertising as it not only brings sales and customers, but also establish the brand’s name and success worldwide.
All the international brands that we see today have mastered this art and their success is unmatched.
All you need is consistency, unique ideas, and a good budget and you can serve your target audience with the best commerical advertisment. Indeed, it is a powerful tool if used creatively.