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11 Copywriting Tips to Become a Better Copywriter with Examples!

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You don’t need to be grammar-savvy to become a copywriter.

Copywriting requires more psychology than correct grammar.

Make no mistake- it is best to leave all stones unturned.

Imagine you talk to a person on a call- sounding all genuine, helpful, and frank. 

  1. No marketing trick.
  2. No fluff.
  3. No sleazy sales talk.
  4. Just honest advice.

 

11 Copywriting Tips to Become a Better Copywriter with Examples! - bedeol
11 Copywriting Tips to Become a Better Copywriter with Examples! – bedeol

 

But what happens while writing for a website or a brochure? Are you as sincere as on the phone?

Most websites or posts are full of marketing drivel. Ending up with a hint of sleaziness is unavoidable. 

How to eradicate the marketing prattle and come up with the best and most honest copy?

Here are a few copywriting tips to take charge of marketing:

 

Copywriting Tip #1: Cut crappy phrases

How would you know what you wrote is crappy?

Once you create the first draft, put on the evil advocate hat and judge your content.

This is a must if you want to become a copywriter.

Run down each sentence and ask what it means.

You should get an answer, And if you do not, then you must understandably rephrase the text.

 

Copywriting Tip #1for copywriter: Cut crappy phrases - bedeol
Copywriting Tip #1: Cut crappy phrases – bedeol

 

Copywriting Tip #2: Slaughter marketing claptrap

Marketers boast about their products being the best- and they should.

Using “Hundreds” and “Millions” may seem a little stretched, though specific, but still an exaggeration.

Exact numbers draw attention and increase credibility.

 

Copywriting Tip #2: Slaughter marketing claptrap - bedeol
Copywriting Tip #2: Slaughter marketing claptrap – bedeol

 

Copywriting Tip #3: Stop pussyfooting around

Yes, few of us try to be as subtle and polite as possible in a conversation. 

But, for copywriting, being subtle does not entice the audience to do what you expect them to do.

Be commanding or bossy, and tell people what you want them to do.

Yet, another need to become a copywriter.

 

Copywriting Tip #3: Stop pussyfooting around - bedeol
Copywriting Tip #3: Stop pussyfooting around – bedeol

 

Copywriting Tip #4: Give people a reason to do as you tell them

Being Bossy comes with its downside when you become a copywriter.

Asking them to do something blunt is stupid. Give them a reason. 

Tell them how you plan to make them happier, richer, or healthier.

What problems, difficulties, or complications are you solving?

 

Copywriting Tip #4 for copywriter: Give people a reason to do as you tell them - bedeol
Copywriting Tip #4: Give people a reason to do as you tell them – bedeol

 

Copywriting Tip #5: Give people a better reason

Reasons are not good. Bring a BETTER reason to the table. 

Know what your reader really wants- the perk when you decide to become a copywriter.

Don’t brag with fake numbers or benefits. 

Most readers are looking to better their lives. Save Money. Make More money. Be Happy.  Relieve Fear…. And more.

 

Copywriting Tip #5: Give people a better reason - bedeol
Copywriting Tip #5: Give people a better reason – bedeol

 

Copywriting Tip #6: Cut sugary testimonials

Yes, you can find testimonials that sound like a marketer. How?

Sugar-coated words tell how wonderful or amazing or how best the business/ brand is.

Do you think readers fall for these fancy testimonials?

Story-based testimonials help overcome objections.

 

Copywriting Tip #6: Cut sugary testimonials - bedeol
Copywriting Tip #6: Cut sugary testimonials – bedeol

 

Copywriting Tip #7: Don’t walk away from the difficult stuff

Business is not magic. 

You cannot defy the objections on your face. 

Address them. Solve them. Convey them.

If customers find your product expensive, explain to them how you help them save money, entertain them, and provide them with long-term benefits.

Prove your value- if you want to become a copywriter.

Know copywriting is about sales. Selling means taking away the objections to making customers buy from you.

When I say learn from the Copywriting Course for free. I have to cater to the different pain problems while enrolling for the course.

 

Copywriting Tip #7: Don’t walk away from the difficult stuff - bedeol
Copywriting Tip #7: Don’t walk away from the difficult stuff – bedeol

 

Copywriting Tip #8: Kill self-indulgent nonsense

No one takes a brand seriously that keeps talking about itself.

Would you? I didn’t think so.

They go on and on about their products, services, numbers, etc. But it’s not worth it to new or existing consumers.

Best way to avoid marketing drivel is to think like your audience and address their pain points.

 

Copywriting Tip #8 for copywriter: Kill self-indulgent nonsense - bedeol
Copywriting Tip #8: Kill self-indulgent nonsense – bedeol

 

Copywriting Tip #9: Don’t use exclamation marks

Exclamation mark- feels exciting to use it, sometimes obligated.

Maybe, it makes your copywriting interesting and exciting as in your head.

Wrong.

Avoid all exclamation marks while copywriting.

It is a sign of a lazy or sleazy salesman. 

Remove all exclamation marks from your copy. Period.

 

Copywriting Tip #9: Don’t use exclamation marks - bedeol
Copywriting Tip #9: Don’t use exclamation marks – bedeol

 

Copywriting Tip #10: Don’t commit superlative sins

Most of us are guilty of using superlatives in our copywriting. 

Best, Quickest, Easiest, etc.…

It is a surefire sign of insecurity as a business and when you become a copywriter. 

Be exact about why you are best, quickest, or easiest; the higher chances of conversion.

Or use them when you have a shred of adjoining evidence.

 

Copywriting Tip #10: Don’t commit superlative sins - bedeol
Copywriting Tip #10: Don’t commit superlative sins – bedeol

 

Copywriting Tip #11: Eradicate adjective mumbo jumbo

When marketers lack what to say, they dwell upon a series of objectives to sound better, more efficient, and more convenient.

See how I used three words to describe the same thing? This is the excessive use of the adjective mumbo jumbo.

The readers would read it, “ to sound… yeah…yeah… What nonsense. Or they doze off.

Copywriting Tip #11: Eradicate adjective mumbo jumbo - bedeol
Copywriting Tip #11: Eradicate adjective mumbo jumbo – bedeol

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