Do you want to rank your blog page or your precious website? But don’t know “how to add keywords to a website for SEO.”
With this piece of Content, I am going to explain how you can put keywords in your websit,e which helps to rank your website or web page on Google or other search engines such as Yahoo, Bing, etc.
Before we get into the primary issue of the conversion, we need to talk about some other important things about keywords.
In this essay, whenever I used the word “Google,” I was talking about a search engine.
Let’s get going.
What is a keyword
When you visit Google and search for your enquiry on Google. That search inquiry is known as a keyword.
If you still don’t get what exactly a keyword means, then let’s take an example for the same. Suppose you want to know about “seo”, then you open your phone or desktop visit your favourite or default browser, and whatever you type on Google regarding seo such as what is seo or seo is known as a keyword or keywords.
Type of keywords
Basically, keywords are mainly of two types:
- Long tail
- Short tail
1. Long tail:
let’s take the same example that I mentioned earlier. When you search on Google “what is seo” or “why seo is important for a website” or “when we need to do seo”. These are examples of long tail seo”
2. Short tail:
short tail keywords like: seo, search engine optimisation, etc
Apart from that, there are also many types of keywords that many bloggers or publishers use for better understanding. For better understanding, I use the keyword ‘SEO” in the table below. So that you can understand easily.
Other Types of Keywords
| S.No | Keyword | Examples |
| 1 | Short-Tail Keywords | SEO, SEO Tools etc |
| 2 | Long-Tail Keywords | Best SEO tool for beginners |
| 3 | Exact Match Keywords | SEO tips for small businesses |
| 4 | Broad Match Keywords | Why Seo is important |
| 5 | Latent Semantic Indexing | Google ranking, keyword optimization |
| 6 | Branded Keywords | Yoast SEO plugin, Semrush SEO tools |
| 7 | Non-Branded Keywords | free SEO audit tools |
| 8 | Transactional Keywords | buy SEO services, hire SEO expert |
| 9 | Informational Keywords | what is SEO, how does SEO work |
| 10 | Navigational Keywords | Moz SEO blog, Google SEO starter guide |
| 11 | Local Keywords | Best SEO company near me |
| 12 | Question Keywords | how long does SEO take to work? |
| 13 | Intent-Based Keywords | Yoast vs RankMath |
| 14 | Evergreen Keywords | on-page SEO checklist, what is SEO |
| 15 | Seasonal Keywords | SEO trends 2025, holiday SEO tips |
| 16 | Geo-Targeted Keywords | SEO company in Delhi, |
| 17 | Voice Search Keywords | How can I improve my Google ranking fast? |
| 18 | Product Keywords | SEO audit tool |
| 19 | Competitor Keywords | alternatives to Ahrefs |
| 20 | User-Generated Keywords | seo not working for my site |
More types
| S.No | Keyword | Examples |
| 21 | Niche-Specific Keywords | eCommerce SEO strategies |
| 22 | Top-of-Funnel (TOFU) Keywords | why SEO is important |
| 23 | Middle-of-Funnel (MOFU) Bottom-of-Funnel (BOFU) Keywords | SEO toobuy SEO package Indials for small businesses |
| 25 | App Store / YouTube Keywords | SEO for beginners tutorial 2025 |
| 26 | Trending Keywords | AI in SEO 2025 |
| 27 | Misspelled Keywords | Search Engine Otimization |
| 28 | Industry Jargon Keywords | schema markup SEO |
| 29 | Synonym-Based Keywords | website optimisation |
| 30 | Cluster Keywords (Content Pillar Keywords) | SEO strategies |
| 31 | Zero-Click Keywords | SEO definition |
| 32 | People Also Ask Keywords | Is SEO still important in 2025? |
| 33 | Autocomplete Keywords | SEO for photographers |
| 34 | Social Media Keywords | #SEOtips, SEO hacks, SEO 101 |
| 35 | Programmatic SEO Keywords | SEO expert in [City] |
| 36 | Synonym & Related Intent Keywords | learn SEO |
| 37 | Job or Role-Based Keywords | SEO for content writers |
| 38 | Comparison Keywords | Ahrefs vs SEMrush |
| 39 | Conversational Keywords | What’s the easiest way to learn SEO at home? |
| 40 | Emotional/Power Keywords | Insider SEO Secrets No One Talks About |
We also talk about core (Primary) and secondary keywords in the sections following.
How to add keywords to website for seo
Now I hope I can explain what keywords are to you. Let’s continue and dig deeper to learn “how to add keywords to a website for SEO.”
Ther are two approaches which can help you to “how to add keywords to website for seo”
1. Manually
2. Plugins
1. Manually:-
After you’ve done your keyword research, the following step is to learn how to add keywords to your website for SEO.
In manually technique you have to take care of google guideline for inserting keywords in your blog post or any other content on your website, because you don’t just want to put keywords but also want to rank on google.
Here our some google ranking guideline which i utilised to rank my websites. Or you can there are some locations where you can insert your keywords.
- Blog or page heading
- First paragraph fo content
- Atleast one Sunbheading
- Use 5 times in the body of roughly 1000-word content
- Meta title
- Meta description
- Slug
- Alt tags
1. Blog or page heading:-
Use keyword in the title or heading. For examples your keyword is “Seo”. you can design title or header like “how seo is working” or “why Seo is so important for website”
2. The first paragraph of the material
When you start writing a content for your website always strive to add your Primary keywords in initial paragraph of your content piece. The paragraph should be no more than two to three lines long.
PrimaryKeyword: The major keyword is the most important word in the material, and the whole article is written about it.
Secondary keyword:- Secondary keywords are the ones that help out in a blog. You can use secondary keyword in subheadings
For instance, your main keyword is “SEO,” and as I said before, you may use it in the title “How SEO Works.”
You can also include secondary keywords in your subheading, such as “What is SEO?” “How Important is SEO for Small Business?” and many more.
3. At least one Sunbheading
Use your major keyword in at least one subsection of your entire post. If you’re going to have five subheadings in your blog, make sure to use your main keyword at least once.
If you’re going to use eight subheadings, raise the number of times you use them from one to two, and so on.
4. Use 5 times in the body of roughly 1000 word content
People don’t want to read over stuff, so don’t try to make it longer for no purpose. People visit your site to find the answer.
We don’t like films that go on too long, and we always chat to our pals about which parts we can skip or make shorter.
If your blog is 1000 words long, use it five times and don’t add extra words to get more keywords.
5. Title of the meta
The header of the content can also be the meta title, or else you can put some subheadings in the title to better understand for the reader and Google.
For example, if the title is “How seo is working”, then you can also add your subheading in it, like: How seo is working and its importance. Meta title should be at least 50-60 characters
6. Meta description;-
MD is a kind of summary of content where you insert many other things which you mentioned in your blog, therefore while writing the description keep your blog in your mind.
Meta description length should not be above 150-160 characters.
7. Slug
In simple words, Slug means the URL of the content. When you construct your slug or URL for any page on your website try to add the primary keyword in it.
8. Alt tags
Alt tags are titles and descriptions for the photos that you use in your blog or web page. Always incorporate primary and secondary keywords in your image titles and descriptions. Don’t just use any old title and description.
2. Plugins:-
In this method, you’ll still do all of the keyword criteria listed above, but you’ll also get plugin’s help with
where to put keywords,
how long the content should be,
the alt tag for the image,
the subheading, and more.
You don’t need to remember these plugin criteria, like: Yost SEO, All in One SEO, Rank Math, SEOPress, and Squirrly SEO.
Help you find your keywords.
I also attached the pictures for the section below. Please look at them to get a better idea.
Note: I use “Yoast Seo” and it works great for me when I write. Grammarly can also help you.
Final Words:
This article gives you a lot of different types of keywords that we use to rank blogs on Google. You also learn two ways to “add keywords to a website for SEO” in addition to that.
To make this blog interesting and easy to understand, I have also shared some examples and my own experiences.
I hope you like this and find what you’re looking for. Don’t be shy if you still have a question about the same thing. Please leave a comment if you have a question.