As we move farther into the digital age, chiropractors in the United States are constantly searching for more efficient and cost-effective ways to maintain communication with their patients and to expand their businesses. When it comes to the resources you have available to you, chiropractic email marketing is one of the most powerful tools, but it is also one of the least talked about.
There is a simple and inexpensive way that could be the most reliable for your clinic in getting patients to trust you, engage with you, and schedule appointments. If you do it correctly, it is also economical.
At this very moment, I am aware of what you are thinking:
“Email?
What you say is not new, is it?
Absolutely not at all. Email marketing has the potential to be the most dependable method for obtaining patients to communicate with you, maintain their loyalty, and even schedule appointments, provided that it is executed correctly.
Bedeol was established by myself, Sukhpreet Deol, and I am the company’s founder.
A great number of companies, such as healthcare providers and chiropractors, have benefited from my assistance in utilizing digital marketing in order to improve their interactions with their clients.
With the help of this piece, you will have a better understanding of email marketing, which will allow you to apply it without feeling overwhelmed.
📩 Why Chiropractors Should Use Email Marketing
- Let’s be honest: most individuals won’t go to the chiropractor often unless someone reminds them or tells them why they should. That’s where email marketing comes in:
- ✔️ Keeps your practice in people’s minds
- ✔️ Increases trust and loyalty from patients
- ✔️ Teaches your patients about their health
- ✔️ Promotes new services, sales, or upgrades
- ✔️ Makes people want to come back
In short: It gets patients back without having to pay for ads..
🧠 Think of Emails as Conversations
A lot of chiropractors worry that emails should seem “corporate” or excessively formal. That’s not right. The best-performing emails are like casual conversations.
For example:
“Hi Sarah,
Did you aware that the way you sit while working from home could be bad for your back? Here’s a short stretch that might help in two minutes.
(Then, give a link to a blog or short movie.)
People want messages that feel personal, useful, and relevant, and this is what they get.
🛠️ Step-by-Step: Chiropractic Email Marketing Made Simple
Let’s break it down into 5 very easy or simple steps:
✅ Step 1: Start Building Your Email List
The first step is to get a list of email addresses from both your current patients and people who might become patients.
How to get emails:
- When patients first get there, they should be asked.
- Be ensure to add a signup form on your website.
- There should be a free gift, like a “Free Guide: 5 Easy Ways to Improve Spine Health.”
- Join webinars or community events and get emails.
Use email services like
- Mailchimp
- Senders
- Hubspop
- GetResponse
- ConvertKit
- SendPulse
- Brevo
- or ActiveCampaign
to maintain track of your subscribers and send emails automatically (see below for more information on these programs).
✅ Step 2: Segment Your Audience
Everyone on your list is different. Grouping them by means of:
- New patients
- Patients who come in often
- Patients who are not active
- Wellness subscribers
This makes it easier for you to communicate the proper message to the appropriate person.
Example: It would be inappropriate to send a message that reads “Welcome to Our Practice” to a patient who has been with you for many years.
✅ Step 3: Plan Your Email Types
To keep things fresh, mix up what you send in your emails. Here are some fantastic ideas:
- Educational Emails
Teach them something:
- “Three Signs That Your Spine Is Out of Line”
- “How Your Mattress Affects Your Back”
- Appointment Reminders
Simple reminders help people show up. - Special Offers or Discounts
Give people discounts on massages, readjustment packages, and other things. - Seasonal Tips
“Tips for Your Posture in the Winter” or “Holiday Stress and Your Spine” - Success Stories
With permission, tell anecdotes about your patients. Real stories make people trust you.
🧠 Remember: You’re not selling; you’re assisting, and that makes people loyal.
✅ Step 4: Design Smart (But Simple) Emails
You don’t have to be a designer.
Here’s what works:
- Keep it short and crisp—100 to 200 words is all you need.
- One concise message should be in each email.
- Put in a call to action (CTA) like “Book an Appointment” or “learn more.”
- Use images of your centre or clinic, personnel, or happy patients. People in the US adore real and local material.
💡 Talk to them like you’re chatting to a neighbour, with a warm, friendly, local, and real tone.
✅ Step 5: Automate & Stay Consistent
Set up a welcome email funnel or sequence for new subscribers or customers:
- Email 1: Welcome + What to Expect
- Email 2: Spine Health Tip + Blog Link
- Email 3: Intro Offer or Booking CTA
Then send 1-2 emails per month consistently — not too many, not too few.
💻 Best Email Marketing Tools for Chiropractors (USA-Friendly)
Here are my top picks for email tools that perform great for chiropractic offices in the US:
1. Mailchimp
🟢 Best for beginners
- Editor that lets you drag & drop
- You can use a free plan with up to 499 contacts.
- Simple automation for welcome sequences
2. ActiveCampaign
🔵 Best for advanced automation
- Smart tagging and segmentation
- Good for sending offers to specific people
- Perfect for practices that want to grow
3. MailerLite
🟣 Best value for money
- Simple interface
- Great for drip mailings and newsletters
- Prices that are easy on the wallet
4. ConvertKit
🟡 Great for patient education
- Make sure to give educational stuff
- Built-in tagging and automation
- Easy to use for small businesses
5. Constant Contact
🔴 Good for local service businesses
- Includes scheduling appointments and marketing events
- Support over the phone is offered (excellent for U.S. enterprises).
🧠Pick the one that works best for your practice’s size, budget, and comfort level. You can always get a better version later.
📊 How to Know It’s Working
Track basic metrics like:
- Open Rate (aim for 20–30%)
- Click Rate (2–5%)
- Appointment Bookings from Email Links
Most of the email solutions listed above have clear dashboards that show you what’s working and what’s not.
💬 Email Subject Line Ideas (USA Audience Friendly)
Here are some short, catchy subject lines to test:
- “Your Back Will Thank You”
- “Are You Sitting Too Much?”
- “Get Rid of This Week’s Stress”
- “A Quick Tip for Your Spine”
- “Book Now, Feel Better Tomorrow”
⚠️ Common Mistakes Chiropractors Make
Avoid these email blunders:
- ❌ Sending too many emails that sound like sales pitches
- ❌ Writing big paragraphs that don’t make sense
- ❌ Not having a clear call to action
- ❌ Not paying attention to mobile—70% of emails are read on phones!
🚀 Final Thoughts
It doesn’t have to be hard to do chiropractic email marketing. It can be one of your most useful tools if you have the appropriate plan and the right tool.
- Get in touch with past patients again
- Make trust stronger
- Get more appointments without spending more
I’ve worked with chiropractors in both India and the United States, and I’ve seen how email marketing can work wonders when it’s simple and done with care.
Start with tiny things. Choose a tool. This week, send your first email. Be polite, helpful, and easy, and your patient base will grow.