Imagine this: It’s time to file your taxes. Right now, dozens of people in your city are typing on Google,
- “Best CPA close to me”
- “Book-keeper for freelancers in Austin”
- “Help with taxes for small business owners
Are they looking for you or your competitors?
If people can’t find you in local search results, you’re losing out on business. The good news is that you don’t need to know a lot about SEO to solve it.. You just need to know how to do SEO for accountants the right way.
Let’s break it down.
💡 P.S. If you’re a doctor or dentist, check out our other guides: SEO for doctors, local SEO for dentists, or even chiropractic email marketing.
🎯 Why Local SEO is Your Best Marketing Investment
Don’t let your impulses control your accounting. People want to be able to see their financial advisor so they can trust them. They won’t know how terrific you are if they can’t find you online.
SEO establishes the bridge between you and the customers who are already looking for your services.
📍 Step 1: Show Up Locally
The goal: when someone types “CPA in Houston” or “tax advisor near me,” you pop up.
Start here:
✅ Google Business Profile
Take it. Include your entire name, address, phone number, service hours, and correct categories like “Tax Consultant,” “Forensic Accountant,” and so on.
✅ Photos That Build Trust
Upload actual pictures of your workplace workstation, your credentials on the wall, and you (with a smile, of course). People like to know who they’re hiring.
✅ Patient… err, Client Reviews
Get delighted customers to write 5-star reviews on Google. The newer, the better. Bonus: Be professional when you respond to all reviews, including the bad ones.
🖥 Step 2: Build a Website That Works While You Sleep
Think of your website as your 24/7 digital assistant. Here’s what it must have:
💼 Separate Service Pages
Each of these things—bookkeeping, filing taxes, audits, and setting up payroll—needs its own page. Why? Google ranks some pages higher than others for some searches.
🗺️ Location-Based Pages
Serve more than one city? Make pages like:
- “Small Business CPA in Dallas”
- “QuickBooks Help in San Diego”
📱 Mobile + Speed Optimized
The loading time for your website should be less than three seconds, and it should look good on mobile devices.
Those that find a website difficult to navigate will rapidly leave it, which will result in a loss of potential customers.
🌟 SEO Tip:
Use your keyword naturally, like:
“Need help with SEO for accountants?” We help freelancers and new businesses in Seattle get their finances in order.
🛠️ Step 3: On-Page SEO = Your Behind-the-Scenes Superpower
Let’s geek out for a moment. Here’s what to tweak:
- Title Tag: “Top Tax Accountant in Tampa – [Your Name] CPA”
- Meta Description: “Get expert tax help for individuals and small businesses in Tampa. Book your free consultation today.”
- H1 Heading: “Your Trusted Tampa Accountant for Taxes, Audits & Payroll”
➕ Add an FAQ section to every service page.
Why? Google often pulls FAQs into “People Also Ask” boxes. That means extra visibility for free.
✍️ Step 4: Blogging (Yes, Even for Accountants)
Blogging isn’t just for lifestyle coaches. It’s for serious pros like you.
🎯 Blog topics that attract clients:
- “How to Prepare for Your First IRS Audit”
- “These Tax Deductions Are Always Forgotten by Small Business to medium business Owners”
- “What do you think your taxes will be, and when do you need to pay them?”
👉 Sprinkle in long-tail keywords like:
“Affordable CPA in Chicago for startups”
“Quarterly tax help for consultants in Atlanta”
Don’t forget to internally link to other content like inorganic marketing growth or free contractor advertising if you serve those audiences.
🔗 Step 5: Build Backlinks (Google Loves Them)
Backlinks = trust signals.
Here’s how to get them:
- List yourself on trusted directories like AICPA, CPAverify, Clutch
- Submit a guest article to small business or finance blogs
- Publicise a free webinar by holding it and sending out press releases.
- You can add or join a number of groups
Even a few high-quality backlinks can make a big difference in your ranking.
📲 Step 6: Be Everywhere (Not Just Google)
Spread your info across these key platforms:
- Yelp
- Bing Places
- Apple Maps
- Facebook Business
- YellowPages
🧠 Pro Tip: Use a tool like Whitespark or BrightLocal to make sure that your
- Name
- Address
- Phone
- Email id
- Founder details
Are the the same across all of your online presence or profiles.
Inconsistent listings = Google confusion = lower rankings.
🤖 Bonus: Use AI to Save Time on SEO
Not a writer? Not a problem. AI tools like:
- ChatGPT or Jasper AI: help you to write blog and meta description for article
- Surfer SEO: improve your blog real time health
- Google Search Console: its help to track your website traffic and user flow
These tools make your SEO smarter, not harder.
📊 Step 7: Measure What Matters
You can’t improve what you don’t measure. Track your SEO with:
- Google Analytics (visitors, bounce rate, pages visited)
- Search Console (keywords, indexing issues)
- Rank tracking tools (track your position for “CPA + your city”)
Check once a month. Adjust. Repeat. Simple.
🧾 Final Thoughts: Be the #1 Accountant in Your City
You don’t need a lot of money to do well at SEO; you just need the appropriate playbook. Your accounting firm may move up in the rankings, generate more quality leads, and create trust in your community over time provided you have a good plan.
🎯 Start small. Focus local. Be consistent. And let SEO do its thing.
📚 Want more smart strategies?