In the 1990s, advertising slogans Indian brands were a big part of our culture.
Maruti Suzuki promised reliable cars with “Count on Us,” making people trust Indian cars more.
Nirma, a local detergent brand, became popular with its catchy jingle, “Hema, Rekha, Jaya Aur Sushma, Sabki Pasand Nirma,” showing it was liked in homes all over the country.
Thums Up’s exciting slogan “Taste the Thunder” became connected with the adventurous spirit of soft drinks.
Dettol focused on cleanliness and safety with the slogan “Dettol Ho Toh Safe Ho.”
Amul, known for butter, had the cute tagline “Utterly Butterly Delicious.”
Asian Paints’ “Har Ghar Kuch Kehta Hai” talked about individuality in the paint industry.
These slogans became memorable, showing the brands and staying in people’s memories, proving how powerful ads can be in shaping what we collectively remember.
Here is the list of 90s famous brand taglines india:
Food and FMCG
- Maggi Noodles:
“2-minute noodles” - Parle-G:
“G for Genius” - Kellogg’s Cornflakes:
“Subah ka Biscuit” - Britannia Tiger Biscuits:
“Tiger… Har Kissi Ke Haath Mein” - Kellogg’s Chocos:
“Jo Kellogg’s khaaye, khoob chakas khaaye!” - Kellogg’s Frosties:
“They’re Grrreat!” - Saffola (Later Years):
“Saffola ka naaam, health ka saath” - Sundrop Cooking Oil (Later Years):
“Sundrop ka jalwa, Sundrop ka tadka” - Sundrop Cooking Oil (Later Years):
“Sundrop ka jalwa, Sundrop ka tadka” - Britannia Tiger Biscuits (Later Years): –
“Tiger… Har Kissi Ke Haath Mein” - Kellogg’s Chocos (Later Years): –
“Jo Kellogg’s khaaye, khoob chakas khaaye!” - Sundrop Cooking Oil (Even Later Years): –
“Sundrop ka jalwa, Sundrop ka tadka”Personal Care and FMCG
- Liril Soap:
“Liril – The Freshness Blast!” - Close-Up:
“Kya Aap Close-Up Karte Hain?” (Do you use Close-Up?) - Lifebuoy Soap:
“Lifebuoy hai jahan, tandurusti hai wahan” (Where there’s Lifebuoy, there is health) - Fair & Lovely:
“Yeh hai fairness cream ka magic, chand sa roshan chehra in every use” - Brylcreem:
“A little dab’ll do ya!” - Pond’s Dreamflower Talc:
“The Dreamflower feeling” - Forhans Toothpaste:
“Use Forhans for a sexier mouth” - Sunsilk Shampoo:
“Chhaya chhaya chhaya hai, Sunsilk gang hai” - Vicco Vajradanti Toothpaste:
“Vicco turmeric, nahi cosmetic” - Pepsodent Toothpaste:
“Pepsodent germi-check mein rakho check” - Binaca Toothpaste:
“Binaca Geetmala ki yaadon mein” - Parachute Hair Oil:
“Parachute mein hai coconut oil” - Axe (Later Years):
“Axe effect – The Axe effect” - Fair & Lovely (Later Years):
“Journey to jhilmil sitare” - Sunsilk Shampoo (Even Later Years):
“Sikho Sar Uthake Jiyo” (Learn to live with your head held high) - Anchor Toothpaste (Later Years):
“Anchor – the Smiling Sensation” - Sunsilk Shampoo (Even Later Years):
“Sikho Sar Uthake Jiyo” (Learn to live with your head held high) - Dettol Soap (Later Years):
“Be 100% sure” - Vicco Vajradanti Toothpaste (Later Years):
“Vicco turmeric, nahi cosmetic” - Pond’s Dreamflower Talc (Later Years): –
“The Dreamflower feeling” - Forhans Toothpaste (Later Years): –
“Use Forhans for a sexier mouth” - Fair & Lovely (Even Later Years): –
“Journey to jhilmil sitare” - Sunsilk Shampoo (Even Later Years): –
“Sikho Sar Uthake Jiyo” (Learn to live with your head held high)Beverages
- Thums Up:
“Taste the Thunder” - Pepsi:
“Yeh Dil Maange More” (This heart desires more) - Limca:
“Do Pal Taazgi” (Moments of freshness) - Frooti:
“Mango Frooti, Fresh and Juicy” - Tata Tea:
“Jaago Re!” (Wake up!) - Rasna:
“I love you Rasna” - Gold Spot:
“The Zing Thing” - Bisleri Water (Later Years):
“Bisleri, Pure and Safe” - Rasna (Later Years): –
“I love you Rasna” - Gold Spot (Later Years): –
“The Zing Thing”Household
- Surf Excel:
“Daag Acche Hai” (Stains are good) - Nirma Washing Powder:
“Doodh si safedi, Nirma se aaye” - Mortein (Later Years):
“2 in 1 Mortein – Sitaare bhi, keede bhi” - Nirma Washing Powder (Later Years): –
“Doodh si safedi, Nirma se aaye” - Mortein (Even Later Years): –
“2 in 1 Mortein – Sitaare bhi, keede bhi”ConfectionaryConfectionary
- Cadbury Dairy Milk:
“Real Taste of Life” - Kit Kat:
“Have a Break, Have a Kit Kat” - Chiclets Chewing Gum:
“Zubaan pe rakhe lagaam, Chiclets ki chakkar mein” - Chlormint Gum:
“Zubaan pe rakhe lagaam, chabbakar gaya kaam” - Mentos:
“Dimaag ki batti jala de” - Chiclets Chewing Gum (Later Years):
“Zubaan pe rakhe lagaam, Chiclets ki chakkar mein” - Parry’s Confectionery (Later Years):
“Eat Raja, eat for a month” - Chlormint Gum (Later Years): –
“Zubaan pe rakhe lagaam, chabbakar gaya kaam” - Chiclets Chewing Gum (Even Later Years): –
“Zubaan pe rakhe lagaam, Chiclets ki chakkar mein”Diary and FMCG & AutomotiveDiary and FMCG & Automotive Brands
- Amul Butter:
“Utterly Butterly Delicious” - Bajaj Scooters:
“Buland Bharat ki Buland Tasveer, Hamara Bajaj” (The strong image of a strong India, Our Bajaj) - Rajdoot Bikes:
“Rajdoot, the family bike” - TVS Motorcycles:
“TVS – First choice of millions” - Tata Safari (Later Years):
“Reclaim Your Life” - Rajdoot Bikes (Later Years): –
“Rajdoot, the family bike” - Tata Safari (Even Later Years): –
“Reclaim Your Life”Textiles & ElectronicsTextile & Electronics Brands
- Raymond Suitings:
“The Complete Man” - Reid & Taylor (Later Years):
“The Power of Presence” - Siemens:
“Ingenuity for Life” - Bose Audio Systems:
“Better Sound Through Research” - Onida TV:
“Neighbour’s envy, Owner’s pride” - Philips Lighting:
“Let’s make things better” - Bajaj Bulbs :
“Bijli Giraye, Andhera Mitaye” (Spread light, dispel darkness) - Bajaj Electricals :
“Inspiring Confidence, Inspiring Trust” - Siemens (Later Years): –
“Ingenuity for Life”Accessories & Luggage’sOthers Industries
- Titan Watches:
“Titan. Be More.” - Ray-Ban Sunglasses:
“Never Hide” - Ray-Ban Sunglasses (Later Years): –
“Never Hide” - VIP Luggage:
“When you make VIP, you are important” - VIP Luggage (Later Years): –
“When you make VIP, you are important” - VIP Skybags (Later Years):
“Unpack your dreams”Others brand slogans - Bajaj Allianz:
“Jiyo Befikar” (Live without worries) - Vicco Turmeric:
“Vicco turmeric, nahi cosmetic” - Kurkure:
“Tedha hai par mera hai” - Dabur Chyawanprash:
“Roz Khao Andar Se Strong” - Lakme:
“Lakme, Reinvent” - Airtel:
“Express Yourself”
Himalaya Herbals:
“Khubsurat bana hai ek naya jahan” - Himalaya Herbals:
“Khubsurat bana hai ek naya jahan” - Kurkure (Later Years):
“Tedha hai par mera hai” - Jockey Innerwear (Later Years):
“Jockey or nothing” - M-Seal (Later Years):
“Ek minute ka, ek minute ka, M-Seal ka!” - Nerolac Paints (Later Years):
“Jab ghar ki raunak badhani ho, tab sirf Nerolac” - Lakme (Later Years):
“Lakme, Reinvent” - Jockey Innerwear (Even Later Years): –
“Jockey or nothing”ConclusionConclusion
In conclusion, the advertising landscape of 90s tagline of brands in india was characterized by memorable slogans from diverse industries that continue to resonate with nostalgia.
These slogans, from automotive giants like Maruti Suzuki and Thums Up to household names like Nirma, Dettol, and Amul, encapsulated the essence of their respective industries.
Each tagline not only reflected the brand’s identity but also became ingrained in the cultural fabric, serving as a testament to the power of effective advertising.
As we look back on these slogans, we recognize the impact they had in shaping consumer perceptions and creating enduring connections between brands and the people they served.
The 90s slogans remain not just marketing artifacts but cultural touchstones that transport us to an era of innovation, trust, and vibrant self-expression.